Why Should I Book My Vacation Via Your Travel Site?
Elisabeth Osmeloski tells owners and managers of travel sites how to convince every traveler that their service provides the most value. Do this well, and word of mouth marketing will kick in.
View ArticleTravel Search: Up Close and Personal
SES Travel Edition organizer Elisabeth Osmeloski gives you an update on trends in the travel search industry.
View ArticleCrafting a Social Media Strategy Around Travel
Elisabeth Osmeloski tells travel site providers how to take advantage of social media and traveler reviews.
View ArticleContent Creation: About Journey, Not Destination?
Is creating content really the cornerstone of SEO? If so, do you pay your writers? Or do you expect them to UGC you and write for free? Find out your options, including the road less traveled.
View ArticleContent Creation: About Journey, Not Destination? - Part 2
Content is the cornerstone of SEO. Game over. Find out how in-house staff can transform your travel site.
View ArticleOnline Travel SEM Addictions: Web 2.0, Paid Links, Social Media
Social media abuse, paid links PageRank, Web 2.0 overdose. Is online travel search marketing DOA?
View ArticleWhy All Links Are Paid Links in the Travel Trade
What's the best-kept secret in the travel industry? How links are bought, sold, swapped, and paid for in the travel industry.
View ArticleHow Search Marketing Slays Seasonality in Travel
Travel search marketing is killing seasonality. Why the best hotels and airlines dance on seasonality's grave.
View ArticleWhat Matters Most to Travel Search Marketers in 2008?
It's time to check in on the accuracy of the many predictions for the future of search, and see how they're beginning to play out in the travel space.
View ArticleWhat's In Your Travel Tool Bag?
Seasoned travel search marketing survivors know what SEM tools they need. If you don't know, here are your clues this week: key, blizzard, gray wolf, aim clear, wolf howl.
View ArticleWhat's In Your Travel Tool Bag? - Part 2
Are we just so mesmerized by the glitz and glam of the coolest, latest and greatest flavor of the day that we've become oblivious to basic principles of marketing? How about creating a product that...
View ArticleTravel Search 2.0 -- Know Your Audience
The online travel industry has the benefit of being one of the most mature verticals in the Web today, and because of that, any new entrant has to seriously consider their value proposition and how...
View ArticleKey Themes in Online Travel
SEO and PPC play important roles for online travel sites. But the space is getting crowded, and costs are going up. Where's the online travel market heading in the second half of 2008?
View ArticleGetting Vertical Search Right: A Sneak Preview
At SES San Jose later this month, a panel of experts will discuss vertical search in a Googlized world, where we've created more advanced users by simplifying search. So in the search for the next big...
View ArticleThe New Era of Travel Affiliate Marketing
As the travel segment gets increasing crowded, and the major online travel agencies continue to build brand identity, the race to leverage new opportunities in search and social media is most...
View ArticleTravel Brands Walking a Social Media Tight Rope
As if major airlines don't have enough trouble these days, two well-known brands are in the midst of a very public online reputation management crisis. Internal corporate communications must catch up...
View Article5 Tips for Travel Search Marketing in a Down Economy
Speculation has been rampant about how the travel industry will weather the economic storm, while search marketers everywhere scramble to squeeze whatever they can out of marketing budgets before they...
View Article2009 is a Year of Change for Travel Search Marketing
The economy is forcing travel search marketers to change the way they approach online marketing. The travel vertical is already one of the most advanced groups of search marketers, but the industry has...
View ArticleYou Can't (NOT) Afford to Invest in SEM Analytics
While more advanced Web analytics packages may seem out of reach for some marketers, at some point you have to ask if you can afford not to invest in better analytics.
View ArticleEco-Driven Travel Search Sites that Marketers Haven't Exploited (Yet)
Earth Day and the green living movement has mainly become an attempt by marketers to squeeze out every last bit of attention, traffic, and revenue from a trend that makes us all feel better about...
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